Online Presence That Will Help You Advance Your Career

Have you been looking for work? Take a look at these pointers to help you create a job-ready web presence. Your online presence is one of your most precious assets if you’re serious about developing a successful career in technology. The people that matter to you, such as key decision-makers, potential employers, and business partners, are all online. What better approach to sell yourself than to put yourself in front of them right away?

Recruiters and relevant people in your sector will be able to have a glimpse of your skills and personality if you have a well-designed web presence. It strengthens your brand, promotes you, and makes you more appealing to the individuals who matter most in your profession. Here’s how to establish an online presence that will propel your tech career forward.

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Create a website for your personal or professional portfolio

You don’t need to run a tech company to create a website for yourself. It’s time to examine your assumptions if you’ve held them for a long time. For tech professionals who want to make their skills and careers more visible, a personal website is a must-have.

It’s one of your most valuable assets when it comes to self-promotion. You can explain your talents and ideas on a personal website, demonstrate your experience by presenting previous work, and discuss projects you’re actively working on with the public.

A personal website can connect individuals to you whenever they are looking for solutions to an issue that your technical talents can handle. That’s not all; there’s more. Creating a portfolio website for yourself ensures the following:

• You have a professional appearance.
• Increased authority and reputation in your IT niche.
• Rather than you trying to find clients and recruiters, they will be able to discover you.
• An opportunity to demonstrate your soft skills and charisma.

You may pay someone to build a website for you for a few hundred bucks. You can also do it on your own. You may create a great portfolio website with simple drag-and-drop operations—no coding required—thanks to free and easy-to-use website builders. Wix is a fantastic platform for creating a portfolio website. Another popular choice is Weebly.

A personal webpage for a tech career should preferably include the following information:

• Your abilities: explain to visitors what you can do for them.
• Clients and recruiters love to see the face behind the words you give, so include a photo of yourself.
• Projects in progress: Demonstrate to clients that you’re still active and enthusiastic about your field of technology.
• Videos and photos are significantly more effective at capturing the attention of a potential employer. It can also deliver messages that are more precise.
• Testimonials, a printable résumé, contact information (email and phone number), social media handles, educational credentials, and relevant industry certifications are all available.

Create a Personal Branding Strategy

You aren’t the sole expert in your field of technology. To stand out, you’ll need a personal identity that sets you apart from the crowd. You’ll be able to distinguish yourself thanks to your brand. When people talk about you in a professional situation, they think of your brand first.

You’ll need to do the following to build your brand:

Choose a niche: you can’t be all things to all people. You’ll need to pick a niche and stick to it if you want to stand out in the tech world. Make a list of what you want to achieve in your job and base your internet presence on it. You gain trust and authority inside a niche when others link you with it.

When you introduce the name “Neil Patel” to a group of bloggers, the first thing that springs to mind is SEO (SEO). That’s because Patel’s personal brand revolves around SEO. This has helped him gain so much credibility and trust that the majority of what he says is taken as gospel.

Make sure you’re laser-focused on your main point and making a lot of noise about it. You’ll know your identity is starting to stick when people refer to you as the “SEO person” or the “iOS guy.

Boost your online presence: a great personal brand is more than just a portfolio website and a Facebook page. You need to be in the thick of things. Join forums and social media sites that cater to your target demographic. Twitter, LinkedIn, YouTube, Instagram, Reddit, and even Quora can help you boost your IT presence.

Maintain an active online presence by participating in relevant Reddit communities, answering questions about your tech specialisation on Quora, updating your LinkedIn profile on a regular basis, and sharing your knowledge through YouTube videos. The more relevant an audience you reach, the more brand recognition you build.

Ensure that all of your social media accounts have the same name. This is a critical point. This makes it easy for people to locate you on various social media platforms while also confirming your identification and authority in your area.

Start networking: networking will help you gain the visibility you need to advance your career. Participate in tech meetings, webinars, and lectures. Interact with professionals in the business and spread the word.

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Boost Your Social Media Presence

In today’s digital age, the majority of the heavy lifting for your personal identity happens on social media. It gives prospective clients and employers a close-up look at your personal and professional profile. This is why you must be deliberate in your use of social media.

Facebook, Twitter, Instagram, YouTube, and LinkedIn are all significant social media platforms. If you only have time for two, LinkedIn and Facebook should be your top choices. If you’re pursuing a job in technology and don’t already have a LinkedIn account, stop reading and go create one right now. For job seekers, LinkedIn is an excellent resource.

LinkedIn is used by 87 percent of recruiters, according to Kinsta. In other words, LinkedIn is home to 87 percent of the people who might have an impact on your career. You become closer to them by being active on the platform. Similarly, with over a billion users on Facebook, the social media platform is a goldmine for visibility.

Here are some suggestions for using social media to improve your career and visibility:

• Tidy up your social media accounts. Go through your timeline and delete any posts—articles, photos, and videos—that could harm your reputation.
• Follow as many relevant accounts as possible, and limit non-related accounts to less than 30% of your total. Remember that the accounts you follow have a big influence on what you do on social media.
• Jump in on hot topics in your field of technology and give your opinions and ideas.
• Learn how to make use of hashtags. They can assist you in staying on top of trends and contributing to pertinent discussions.
• Maintain the interest of your audience. As soon as possible, respond to messages and comments. Create polls, hold mini-contests, and, if possible, conduct freebies.
  Initiate discussions about your IT specialisation with your friends and followers, and share relevant resources. Giving out books and offering helpful hints and how-to manuals is a fantastic place to start.
• Avoid inflammatory political or religious subjects, as well as insults.
• Not all social media platforms are created equal. Look for classes on how to use various social media networks on the internet. Learn what works and what doesn’t when it comes to marketing.

 Produce Content for a Specific Audience

Content is the lifeblood of the internet. You’ll need to produce material that appeals to your target audience in order to gain the visibility you desire. As a result, it’s best to be deliberate and specific with your content approach.

Thinking about your audience before yourself is the best method to put yourself out there with your content strategy. You must make yourself a useful member of your community by assisting others. Share your thoughts, ideas, and assistance. Find out what your target audience wants and give it to them. However, any content you post must be relevant to your ultimate goal.

• Are you interested in working as a techie in the food industry? Food-related icon sets and infographics could be created and shared.
• Are you interested in pursuing a career in technology education? Running a tutorial blog could help you become noticed.
• Are you looking for a way to break into the fintech industry? You may produce and publish fintech articles, or you could develop free resources for your followers, such as cheat sheets.
  The idea is to be specific in your content production strategy. Even if your audience is small, it will almost certainly be people who are interested in your job and ambitions.

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Maintain Consistency and Add Value

Whatever job path you choose, there is only one surefire strategy to gain online visibility: develop a brand, be consistent, and deliver value. Produce and distribute useful material, and your audience will automatically spread the word. People that matter will ultimately reach out to connect with you if you remain consistent.